1. Introduction

Welcome to Butterfu For Women! We understand the importance of protecting your privacy and are committed to safeguarding the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, place orders, or use our services. By using our website or services, you consent to the practices described in this Privacy Policy.

2. Information We Collect

2.1 Personal Information

  • Contact Information: When you create an account, place an order, or contact our customer service, we may collect your name, email address, phone number, shipping address, and billing address.
  • Payment Information: To process your purchases, we collect payment details such as credit/debit card numbers, expiration dates, and security codes. However, we do not store full payment card information on our servers. Instead, we use secure third – party payment processors, like PayPal or Stripe, which handle payment transactions in compliance with industry – standard security practices.
  • Account Information: If you register for an account on our website, we collect your username, password, and any additional profile information you choose to provide, such as your style preferences for jewelry.

2.2 Non – Personal Information

  • Device Information: We automatically collect information about the devices you use to access our website, including the type of device (e.g., smartphone, tablet, computer), operating system, browser type, and unique device identifiers.
  • Usage Information: We track your actions on our website, such as the pages you visit, the products you view, the searches you conduct, and the links you click. This information helps us analyze website traffic, improve user experience, and personalize your shopping experience.
  • Cookies and Similar Technologies: We use cookies, web beacons, and other similar technologies to collect information about your browsing activities on our website. Cookies are small text files that are stored on your device. They can be used to remember your preferences, keep you signed in, and analyze website usage. You can choose to disable cookies in your browser settings, but this may affect your ability to use certain features of our website.

3. How We Use Your Information

  • Order Processing and Fulfillment: We use your personal information to process and fulfill your orders, including shipping your purchased jewelry, sending order confirmations, and providing customer support related to your orders.
  • Account Management: If you have an account with us, we use your information to manage your account, update your profile, and provide you with personalized services, such as recommended products based on your purchase history and preferences.
  • Marketing and Promotion: With your consent, we may use your email address and other contact information to send you promotional emails, newsletters, and special offers about our jewelry products, sales events, and new arrivals. You can unsubscribe from these communications at any time by clicking the “Unsubscribe” link in the emails we send.
  • Website Improvement: We analyze the non – personal information we collect to understand how users interact with our website, identify areas for improvement, and optimize the design, functionality, and content of our website.
  • Security and Fraud Prevention: We use your information to detect and prevent fraud, protect the security of our website and services, and verify the authenticity of transactions.

4. Information Sharing

  • Service Providers: We may share your personal information with trusted third – party service providers who assist us in operating our website, processing payments, shipping orders, and providing customer support. These service providers are contractually obligated to protect your personal information and are only permitted to use it for the specific purposes for which we engage them.
  • Legal Requirements: We may disclose your personal information if required to do so by law, such as in response to a subpoena, court order, or government investigation, or to enforce our rights, protect our property, or prevent fraud.
  • Business Transfers: In the event of a merger, acquisition, sale of assets, or other business transfer, your personal information may be transferred as part of the transaction. We will notify you via email and/or a prominent notice on our website of any such change in ownership or control and the choices you may have regarding your personal information.

5. Data Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. Our website uses secure socket layer (SSL) technology to encrypt the transmission of your personal information, especially during the checkout process. We also implement physical, technical, and administrative security measures to safeguard the information stored on our servers. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee the absolute security of your personal information.

6. Your Rights

  • Access and Update: You have the right to access, review, and update the personal information we have collected about you. You can do this by logging into your account on our website and editing your profile information.
  • Delete and Withdraw Consent: You may request to delete your personal information from our records, subject to legal requirements and limitations. If you have provided consent for us to use your information for marketing purposes, you can withdraw your consent at any time by unsubscribing from our emails or contacting our customer service.
  • Opt – Out of Data Sharing: You can opt out of some forms of data sharing by adjusting your browser settings to limit the use of cookies or by contacting us directly. Please note that certain functionality of our website may be affected if you restrict data sharing.

7. Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will delete that information as soon as possible.

8. Policy Updates

We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will post the updated Privacy Policy on our website and indicate the date of the last update. It is your responsibility to review this Privacy Policy periodically. By continuing to use our website or services after any changes are made, you agree to be bound by the updated Privacy Policy.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us at linminzero@126.com. We will respond to your inquiries as promptly as possible.